BIP: NextGen Brewing
About the Programme
NextGen Brewing is a unique learning project organized by the Faculty of Management, Prague University of Economics and Business. The programme invites students to explore and critically discuss the key strategic and sustainability challenges facing the brewing industry today and in the future. Through lectures, workshops, and interactive projects, students will work in multidisciplinary teams to develop innovative solutions addressing real-world issues in the brewing sector.
What will you experience?
We will begin with an online kick-off introducing current trends and challenges in the brewing industry, presented by professionals and lecturers from the Faculty of Management. During the on-site part, you will participate with other students in 7 bootcamps (5 in-person, 2 online) combining strategic analysis, teamwork, and creative problem-solving. The teaching team includes academic experts and industry professionals who will share their insights and practical experience. NextGen Brewing is a unique learning project organized by the Faculty of Management, Prague University of Economics and Business (FM PUEB). We invite you to explore and critically discuss the key strategic and sustainability challenges facing the brewing industry today and in the future. Through lectures, workshops, and interactive projects, you will work in multidisciplinary teams to develop innovative solutions addressing real-world issues in the brewing sector.
The on-line program runs from March 17 to March 18 2026, the on-site program runs from March 23 to March 27 2026 in Jindřichův Hradec, a picturesque historical South Bohemia town.
Course
- 6INGB1E – NextGen Brewing: Strategy, Sustainability and Consumer Trends in Brewing
- Language: English
- ECTS: 3 ECTS
- 90 hours total (including online and on-site activities)
- Registration is open via the study information system
Extracurricular activities
- Welcome gathering
- Town tour
- Fun quiz
- Student club events
- Sports and cultural activities
Preliminary programme
- 10:00 Pick up in Prague
- 12:00 Check-in at a chosen accommodation
- 14:00 Official welcome at FM Introduction of the programme and a project
- 15:00 – 17:30 Lectures and workshops
- 18:00 Global aperitive
- 9:00 Meeting outside FM, leaving by bus for the excursion
- 10:00 – 12:00 Excursion in a brewery
- 12:00 – 13:00 Lunch
- 13:30 – 16:00 Lectures and workshops
- 17:00 Students‘ night out
- 19:00 Dinner for staff and lecturers
- 9:30 – 12:00 Lectures and workshops
- 13:30 – 17:00
- 17:00 Sports activities in Jindrichuv Hradec
- 9:30 – 12:00 Working on projects
- 13:30 – 17:00 Working on projects
- 19:00 Farewell dinner
- 8:30 Check out from the accommodation
- 9:00 Presentations, announcement of the results, distribution of certificates
- 13:00 Departure
Who Can Apply?
Ideal for students of business, management, and marketing (Bachelor’s or Master’s level) interested in strategy, sustainability, and innovation in the food & beverage sector.
Practical Information
Transport
- Provided from Prague to Jindřichův Hradec and back to Prague at the end of the programme.
- Jindrichuv Hradec is a picturesque historical town (population 21,000) whose centre is a protected heritage area.
Accommodation options
- University campus: 500 CZK per night, double room with private bathroom, including breakfast
Tuition fees
Participation is free of charge for every participant, there is no tuition fee. However, participants are obliged to cover all travel expenses, such as:
- transportation costs
- boarding
- entrance fees
- accommodation costs
Contact
If you have any questions, you can ask the program administrator martina.chalupova@vse.cz.
