Master’s Thesis as a Foundation for an International Publication

Two research articles published this year in international scientific journals were developed in collaboration between the Vice-Dean for Research and Doctoral Studies, Assoc. Prof. Tomáš Kincl, and students – now alumni – of the Faculty of Management. Both articles are based on master’s theses and demonstrate how high-quality student research can evolve into internationally recognized academic publications.

Brand Authenticity and the Credibility of CSR Communication

The first article builds on the master’s thesis of Stanislav Nalieskin and focuses on brand authenticity, corporate reputation, and the credibility of CSR communication. Research conducted among Czech consumers produced an important finding: CSR activities alone are not sufficient to ensure positive public perception. What ultimately determines how such activities are received is a brand’s long-term reputation and perceived authenticity. In other words, “doing good” is not enough if the brand does not appear trustworthy and consistent.

Workplace Inclusion and Job Satisfaction

The second article is based on the master’s thesis of Jiřina Hůlková and examines workplace inclusion and its impact on job satisfaction, with particular attention to LGBT+ employees. The study shows that the key factor is not merely the existence of formal diversity programs, but above all the everyday approach of direct supervisors and the actual organizational culture.

A Master’s Thesis as the Beginning of a Research Career

Both publications confirm that a master’s thesis at the Faculty of Management does not have to be merely a formal requirement for graduation. It can become the foundation of high-quality research and lead to publication in respected international scientific journals.

The success of these publications also reflects the Faculty’s systematic support of student research and the close connection between teaching and scholarly activity.

Source:

Kincl T, Nalieskin S (2026), “Signalling credibility in corporate communications: the roles of brand authenticity, CSR authenticity and reputation”. Corporate Communications: An International Journal, Vol. 31 No. 2 pp. 299–315, doi: https://doi.org/10.1108/CCIJ-09-2025-0261
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Kincl T, Šimůnková K, Hůlková J (2026;), “Inclusion that matters: the role of supervisor practices in supporting marginalised identities at work”. Evidence-based HRM: a Global Forum for Empirical Scholarship, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EBHRM-08-2025-0355