Dissertation Topics for 2026

Strategy, Governance & Entrepreneurial Dynamics

Focuses on strategic decision-making under uncertainty, governance and transparency of organizations, entrepreneurship, and responsible business conduct. It also covers how digitalization and data-driven tools reshape strategic and entrepreneurial decision-making.

Dissertation topics

• Strategic Decision-Making under Uncertainty: Integrating Behavioral Biases and the Concept of Antifragility into Strategic Management — Assoc. prof. Jiri Dvorak, PhD
• Strategies of Organizational Transparency and Opacity — Pavel Kral, PhD
• A Process Study of Organizational Transition toward Pay Transparency — Pavel Kral, PhD
• Alternative Outcomes and Conditions of Contingent (Pay-for-Performance) Rewards — Pavel Kral, PhD
• The Influence of Financial Pressure on Upper Echelons — Pavel Kral, PhD
• Responsible Enterprises in the Context of Spirituality, Ethics and Mindfulness — Amitabh Anand, PhD
• Heterogeneous Effects of Public Entrepreneurship and SME Policies — Assoc. prof. Ondrej Dvoulety, PhD, MSc
• Economic Effects of Non-Financial Support of Entrepreneurship — Assoc. prof. Ondrej Dvoulety, PhD, MSc
• Economic Sustainability of Social Enterprises and Their Drivers — Assoc. prof. Ondrej Dvoulety, PhD, MSc
• Heterogeneity of Entrepreneurs and Self-Employed Persons, Their Motivation and Lifestyle — Assoc. prof. Ondrej Dvoulety, PhD, MSc
• Crowdfunding as a Way to Finance a Business Start-Up and Its Growth — Assoc. prof. Ondrej Dvoulety, PhD, MSc
• Entrepreneurship and SMEs Growth and Survival during Uncertainty, Displacement, and Geopolitical Tensions — Amitabh Anand, PhD

Marketing, Consumer Behaviour & Corporate Responsibility

Explores how consumers perceive, evaluate, and respond to marketing communication in the digital era. It integrates sustainability, ethics, and transparency as key elements of brand trust and corporate reputation.

Dissertation topics

• Artificial Intelligence in Green Marketing: Impacts on Customer Trust and Sustainable Purchase Intention — Assoc. prof. Tomas Kincl, PhD
• AI Transparency in Green Advertising: Impact on Message Effectiveness and Consumer Trust — Assoc. prof. Tomas Kincl, PhD
• “When We Say It’s from AI”: The Impact of Labeling AI-Origin Content on Trust, Persuasiveness, and Loyalty — Michal Novak, PhD
• AI Authorship and the “Authenticity Penalty” in Emotional Brand Communication — Michal Novak, PhD
• Video Platforms and Their Role in Shaping Consumer Engagement and Purchase Intention — Tahir Islam, PhD
• CSR Authenticity and Greenwashing as Drivers of Consumer Trust and Corporate Reputation — Tahir Islam, PhD
• Sustainable Household Consumption and Emerging Patterns of Consumer Behaviour — Assoc. prof. Pavel Syrovatka, PhD
• Price Dynamics within Selected Markets — Assoc. prof. Pavel Syrovatka, PhD
• Benefits of Analyzing Visual and Tactile Properties of Materials for E-Commerce — Jiri Filip, PhD
• Generative Modelling of Product Appearance in Any Environment — Jiri Filip, PhD

Organizational Behaviour, Leadership & Human Resource Management

Examines the behaviour of individuals and teams in organizations, leadership styles, motivation, ethics, and well-being. It also analyses how digital transformation and hybrid work environments reshape leadership and employee behaviour.

Dissertation topics

• The Importance of Person–Organization Value Congruence for Employee Work Outcomes — Assoc. prof. Lenka Komarkova, PhD
• The Impact of Sustainable Human Resource Management on Employee Work Engagement — Assoc. prof. Lenka Komarkova, PhD
• Positive and Negative Effects of Job Insecurity on Employee Work Behaviour — Assoc. prof. Lenka Komarkova, PhD
• Servant Leadership, Psychological Empowerment, and Knowledge Hiding in Hybrid Work Environments — Tahir Islam, PhD
• Dark Side of Enterprises: Ethical Conflicts, Misconduct, Fraud, Knowledge Hiding and Deception — Amitabh Anand, PhD
• Taboos in the Workplace: Employee Romance, Sleeping at Work, Adult Entertainment Products, etc. — Amitabh Anand, PhD
• Organizational Knowledge Management and Employee Behaviours — Amitabh Anand, PhD

Decision-Making, Data & Knowledge Systems

Focuses on managerial decision-making, data analytics, and knowledge systems. Research in this field combines computational methods and behavioural insights to enhance managerial judgment, organizational learning, and the trustworthy use of AI.

Dissertation topics

• The Impact of Generative Artificial Intelligence on the Quality and Speed of Managerial Decision-Making — Assoc. prof. Vladislav Bina, PhD
• Explainable AI as a Determinant of Managerial Trust in Algorithmic Recommendations — Assoc. prof. Vladislav Bina, PhD
• Individual and Organizational Factors Influencing the Adoption of Large Language Models and AI in Small and Medium-Sized Enterprises — Assoc. prof. Vladislav Bina, PhD
• The Role of Advanced Data Analytics and Artificial Intelligence in the Field of ESG — Assoc. prof. Vladislav Bina, PhD
• Artificial Intelligence for Managerial Decision Support — Jiri Vomlel, PhD
• Adaptation of User Applications to User Needs and Level — Jiri Vomlel, PhD
• Machine Learning Methods for Obtaining Structural Knowledge from Data — Jiri Vomlel, PhD

Sectoral & Regional Management (Health, Tourism, Public Sector)

Addresses management and policy challenges in specific sectors—healthcare, tourism, and regional development. The research emphasizes sustainability, governance models, and the use of digital technologies in complex service systems.

Sample dissertation topics

• New Models of Organizing Healthcare Providers at the City, Regional, and Metropolitan Levels — Assoc. prof. Peter Pazitny, PhD
• Modern Payment Mechanisms in Healthcare (Risk-Sharing, Pay-for-Performance, Pay-for-Quality) in the Context of the New Public Management Approach — Assoc. prof. Peter Pazitny, PhD
• Redesign and Transformation of Patient Pathways in Chronic Disease Management through Digital Technologies and Artificial Intelligence — Assoc. prof. Peter Pazitny, PhD
• System Dynamics Modelling for Decision-Making Support in Destination Management — Assoc. prof. Petr Stumpf, PhD
• The Role of Social Identity of Residents and Visitors in Destination Management and Marketing — Assoc. prof. Petr Stumpf, PhD
• Managing Destination Stakeholder Collaboration through the Application of Collaborative Governance Principles — Martin Lusticky, PhD
• Adaptive Co-Management as a Tool for Enhancing Participatory Governance in Tourism Destinations — Martin Lusticky, PhD
• Building Resilience in Tourism Destinations: Governance Strategies for Managing Uncertainty — Martin Lusticky, PhD
• Destination Resilience as a Strategic Priority: A Multi-Stakeholder Perspective on Risk and Recovery — Martin Lusticky, PhD