Strategy and Education in the Craft Brewing Sector
This research group investigates the craft brewing industry in the Czech Republic, with a focus on financial performance, strategic positioning, and the communication of competitive advantage. Drawing on an extensive database covering more than 500 breweries, the team conducts multidisciplinary analyses to uncover key success factors and to provide valuable insights into the economics and dynamics of the brewing sector.
The research is of critical importance for sustaining and developing beer culture as both a vital part of national heritage and a contributor to economic vitality. It aims to generate practical benefits for the craft brewing community by informing strategy and supporting sectoral resilience.
Through our studies and publications, we seek to strengthen the industry, enhance its ability to withstand market fluctuations, and support its adaptability to changing consumer preferences – factors that are essential for preserving the rich heritage embodied by Czech beer.
Team Members
Mojmir Sabolovic
Business economics
Petra Kozakova
Business economics
Irena Mikova
Adult education
Josef Vins
Ph.D. student
Research Objectives
- Present ongoing research findings at Beeronomics 2024, engage in scholarly discussion, and collect valuable expert feedback
- Submit a proposal for an Interreg project focused on preserving the intangible cultural heritage of beer and pub culture, with an emphasis on increasing the visibility and appeal of craft breweries in the Czech-Austrian border region
- Identify key competencies among professionals in the sector and propose a targeted education and training strategy that reflects their learning needs, supports the practical application of acquired skills, and contributes to improved organisational performance in terms of competitiveness and sustainability
- In collaboration with the Czech-Moravian Association of Microbreweries and the national brewery Budvar, organize and deliver a series of workshops and training programs aimed at fostering knowledge exchange and best practice adoption among craft brewers
- Publish final research outcomes in peer-reviewed journals indexed in the Web of Science database
Selected Research Outputs
- Tripes, S., & Klimsova, K. (2022, June). What is the Czech beer consumer really able to evaluate? The 7th Beeronomics Conference, Dublin, Ireland.
- Tripes, S., & Sabolovic, M. (2022, June). Czech craft breweries logo design. The 7th Beeronomics Conference, Dublin, Ireland.
- Sabolovic, M., & Tripes, S. (2022, June). Craft Breweries Brand Names Meaning. The 7th Beeronomics Conference, Dublin, Ireland.
- Tripes, S. (2020). Strategic Orientation and Posture: The Case of Leaders in Czech Craft Breweries. Proceedings of the 16th European Conference on Management Leadership and Governance. 16th European Conference on Management Leadership and Governance. https://doi.org/10.34190/ELG.20.025
- Tripes, S., & Dvorak, J. (2019, June). Competition and competitive advantage of Czech craft breweries. Beeronomics 2019, Plzen, Czech Republic.
- Tripes, S. (2019). Leaders of Czech Craft Breweries and Their Ability to Attract the Customer. Proceedings of the 15th European Conference on Management Leadership and Governance, 383–390. https://doi.org/10.34190/MLG.19.061
- Tripes, S., & Dvořák, J. (2017). Strategic Forces in the Czech Brewing Industry from 1990–2015. Acta Oeconomica Pragensia, 2017(3), 3–38. https://doi.org/10.18267/j.aop.580
- Tripes, S., & Findejsova, D. (2016). Microbreweries boom: Cause or effect of customers’ requirements change. Oxford Conference Series: November 2016 Abstracts e-Handbook 3rd Academic International Conference on Business, Marketing and Management, AICBMM 2016 (Oxford). 3rd Academic International Conference on Business, Marketing and Management AICBMM 2016 (Oxford), Oxford, UK. https://sites.google.com/a/flelearning.co.uk/fle/AICBMM ICISSS 2016 Abstract e-handbook.pdf
- Chmelikova, G., & Sabolovic, M. (2012). The Economics of Beer Processing. In Prof. Ayman Amer Eissa (Ed.), Trends in Vital Food and Control Engineering. InTech. http://www.intechopen.com/books/trends-in-vital-food-and-control-engineering/the-economics-of-beer-processing