Sustainable Consumption and Food Waste

The research group focuses on sustainable consumption and food waste reduction, with particular attention to the following areas:

Optimizing Food Consumption and Promoting Sustainable Consumer Habits

Identifying triggers of impulsive and compulsive buying, including marketing practices, and psychological and social drivers of overconsumption
Investigating factors influencing consumers’ willingness to accept aesthetically imperfect but fully functional products
Exploring drivers of second-hand and refurbished goods purchases
Identifying motivations behind recycling, waste sorting, and household waste reduction
Examining household-level factors contributing to food waste

CSR Activities Aimed at Supporting Sustainable Consumption and Reducing Food Waste

Evaluating the effectiveness of marketing tools in encouraging consumers to purchase food items nearing their expiration date
Assessing the impact of promotional materials and product information on consumers’ decisions to buy products made from recycled or recyclable materials
Investigating factors influencing corporate approaches to food waste reduction, with a focus on the food industry, retail, and hospitality sectors, including the use of applications for offering unsold food or meals

Group leader, expert in consumer psychology and research conceptualization

Marketing and waste management expert

Expert in CSR, strategic marketing and research methodology

Submit an empirical article on strategies for reducing food waste to an international peer-reviewed journal with an impact factor
Establish international collaboration with experts in the field of sustainable consumption and food waste

Ghaffar, A., Islam, T., Khan, H., Kincl, T., & Sharma, A. (2023). A sustainable Retailer’s journey to sustainable practices: Prioritizing the customer and the planet. Journal of Retailing and Consumer Services, 74, 103388.
Ghaffar, A., Islam, T., Kincl, T., Hakeem, A., & Sharma, A. (2023). The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR). Journal of Global Scholars of Marketing Science, 33(3), 475-494.
Bažantová, S., Štiková, E., Novák, M., & Gunina, D. (2021). Erotic appeals in advertising: visual attention and perceived appropriateness. Media Studies, 12(24), 21-39.
Dvořák, J., Votava, L., Komárková, L., Sabolovic, M., & Pospíšil, J. Z. (2022). Rationally Inattentive Behaviour with A Priori Knowledge. Journal of Interdisciplinary Economics, 02601079221133991.