We have prepared a brief, yet detailed programme of the conference for all participants. Want to know what’s in head of you?
The 20th International Conference on Research in Advertising (ICORIA) will be held in Prague, one of the loveliest cities in the world. Its unique atmosphere stems from the consonance of the old and the new, the aged wisdom and the fresh innovations.
On Prague’s streets, one may encounter both, separately or in sometimes inspiring, sometimes disturbing dynamics. We believe this is the right place to meet after a year hiatus due to the Covid-19 pandemic and jointly re-consider the shapes and formats of current advertising. The organising committee encourages all those devoted to questioning the present and envisioning the future of advertising and marketing communication to meet in the streets where the history of Europe had been shaped and re-written and to commonly discuss the conference theme “Frontiers of Advertising: Re-considering Its Shapes and Forms”.
ICORIA 2022 is set to take place at the Prague University of Economics and Business in the very heart of the city. Papers on topics related to the demarcation of advertising and marketing communication will be presented during the two days of the conference held from June 23rd 2022 to June 25th 2022 on the university campus.