Topic: The Czech Adventures of AdCross – aka How to measure the reach of TV advertising and its other characteristics on all platforms together?
The presentation will introduce the unique AdCross project – a project solving the complex task of the overall measurement of advertising on digital TV platforms. We will present its preparations and experience from the run in 2022, show how specifically TV and media agencies work with data generated by combining different data sources and with the help of mathematical modelling and reveal the future development plans of the AdCross project.
Tereza Šimečková, Managing Director, Nielsen Admosphere
Tereza is the co-founder and Managing Director of Nielsen Admosphere – now 100% subsidiary of the global research company Nielsen. She graduated from the Faculty of Mathematics and Physics at Charles University in Prague in the field of Informatics – Data Engineering. She has been working in the field of media and market research since 1991. She co-established MEDIARESEARCH (now Nielsen Admosphere) in 2001.
Michal Jordan, Managing Director TAM CZ, Nielsen Admosphere
Michal is the co-founder and Managing Director TAM CZ of Nielsen Admosphere – now 100% subsidiary of the global research company Nielsen. He graduated from the Faculty of Mathematics and Physics at Charles University in Prague in the field of IT. Since the foundation of Nielsen Admosphere in 2001, he has been responsible for key projects of the company (mainly the TV audience measurement). Before that, he worked e.g. as software architect in public administration and automotive industry and he also participated on software development for market research and processing of TVmeter data.