Topic: The Czech Adventures of AdCross – aka How to measure the reach of TV advertising and its other characteristics on all platforms together?

The presentation will introduce the unique AdCross project – a project solving the complex task of the overall measurement of advertising on digital TV platforms. We will present its preparations and experience from the run in 2022, show how specifically TV and media agencies work with data generated by combining different data sources and with the help of mathematical modelling and reveal the future development plans of the AdCross project.