Cognitive and Behavioral Aspects of Innovation Adoption: Human-Centric Approach

The research team focuses on the multifaceted role of humans in the diffusion of innovations at the workplace, emphasizing the everyday practices involved. Humans are identified as creators, disseminators, and end-users of innovations, embodying roles across the communication model of sender, transmitter, and receiver. The team examines decision-making processes concerning innovations, as well as the resulting behaviors and reactions within this context. A critical area of their research explores how innovations disrupt human autonomy and the ethical implications this disruption entails, particularly in the digital and technological spheres. Additionally, the team addresses the generational divide in innovation adoption and investigates how innovations can enhance well-being. The overarching aim is to align innovative practices with ethical standards to foster sustainable, human-centric development in the workplace.

Main directions of the research

  • Decision on Innovation Implementation by Managers
  • Adoption of Innovations by Employees at the Workplace
  • User Experience with Innovation in Everyday Practices

Group Members

doc. RNDr. Lenka Komárková, Ph.D.

doc. RNDr. Lenka Komárková, Ph.D.

lenka.komarkova@vse.cz

doc. Ing. Tomáš Kincl, Ph.D.

doc. Ing. Tomáš Kincl, Ph.D.

doc. Ing. Vladislav Bína, Ph.D.

doc. Ing. Vladislav Bína, Ph.D.

Mgr. Klára Šimůnková, Ph.D.

Mgr. Klára Šimůnková, Ph.D.

Mgr. Michal Šimůnek, Ph.D.

Mgr. Michal Šimůnek, Ph.D.

PhDr. Miloslava Hiršová, Ph.D.

PhDr. Miloslava Hiršová, Ph.D.

Mgr. Ing. Pavel Král, Ph.D.

Mgr. Ing. Pavel Král, Ph.D.

Ing. Věra Králová, Ph.D.

Ing. Věra Králová, Ph.D.

Ing. Lucie Váchová, Ph.D.

Ing. Lucie Váchová, Ph.D.

 

Selected Publications

  • Řepová, H., Zouhar, J., & Král, P. (2024). Attractiveness of Firms with Chatbot as Job Interviewers. Does the Interviewer-Type Matter to be the first Contact with Candidates? International Journal of Communication Networks and Distributed Systems. (Forthcoming and Online First Articles). https://doi.org 10.1504/IJCNDS.2024.10061922
  • Eger, L., Komárková, L., & Egerová, D. (2023). Employees ICT self-efficacy and uncertainty in the context of digital transformation: perspective of three generational  cohorts. Transformations in Business & Economics, 22(3A), 888–908.
  • Ghaffar, A., Islam, T., Khan, H., Kincl, T., & Sharma, A. (2023). A sustainable Retailer’s journey to sustainable practices: Prioritizing the customer and the planet. Journal of Retailing and Consumer Services, 74, 103388. https://doi.org/10.1016/j.jretconser.2023.103388
  • Šimůnková, K., & Šimůnek, M. (2023). Gradual stimulation of respondents‘ reflexivity: A research design for studying unreflexive consumers. International Journal of Consumer Studies, 47(4), 1609-1625. https://doi.org/10.1111/ijcs.12922
  • Bártová, B., & Bína, V. (2022). A novel data mining approach for defect detection in the printed circuit board manufacturing process. Engineering Management in Production and Services, 14(2), 13–25. https://doi.org/10.2478/emj-2022-0013
  • Dvořák, J., Komárková, L., & Stehlík, L. (2021). The effect of the COVID-19 crisis on the perception of digitisation in the purchasing process: customers and retailers  perspective. Journal of Entrepreneurship in Emerging Economies, 13(4), 628–647. https://doi.org/10.1108/JEEE-07-2020-0260
  • Eger, L., Komárková, L., Egerová, D., & Mičík, M. (2021). The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective. Journal of Retailing and consumer services, 61, 102542. https://doi.org/10.1016/j.jretconser.2021.102542
  • Kincl, T., & Štrach, P. (2021). Born digital: Is there going to be a new culture of digital natives?. Journal of Global Scholars of Marketing Science, 31(1), 30–48. https://doi.org/10.1080/21639159.2020.1808811

Selected Research Projects